Those who are aware of the importance of search engine optimization will definitely agree that it helps build and drive traffic to a site. Similar to that concept, there is a new concept of driving traffic to the site through social media.
Basically social media is a platform that brings together like minded in a particular field. Using blogs and posting videos, the social media is gaining popularity at a tremendous sped. As per a recent report, there were over 2 billion blog posts during 2008.
The search engine spiders are at all times scanning blogging activities and are rating them. Activity that makes some relevance in a particular niche gets noticed quickly and makes to the top of the search result for a particular keyword or phrase. This is what makes it important and has generated the need to optimize it, if social media is to be utilized as a resource for marketing purposes. Along comes the issue of copyrights – copywriting agency in Singapore can help you fix this problem.
The need for optimizing your social media site arises from the need to increase traffic and participation positively to your forum or blog, which contains link to your professional services or to the product site. Just like regular SEO, SMO also leads to search results with a difference in marketing technique. Here your client or prospective client gets to discuss you, both with or without your participation. Besides that visitors get to read both positive and negative comments and posts about your presentation, which may be text, video clip or a pure presentation about your product/services. This can help develop in client’s confidence in your abilities/ product and may lead to a discussion on another forum, thus linking you to a larger network of communities, which directly results in increased traffic to your business and eventually to a boost to your online business.
Currently most of the internet users log on to social media sites for search purposes similar to the use of a search engine. This change in trend needs to be correctly exploited by ensuring your presence in the right places and adequately optimized for ensuring maximum traffic to your site.